No Olho da Rua (In the Eye of the Street) is a long term collaboration started in 1995 between artists Julian Germain, Patricia Azevedo and Murilo Godoy and 50 Brazilians kids living on the streets of Belo Horizonte. Their proposal was to put cameras into the hands of street children, young people living chaotic lives on the margins of society who had rarely, if ever, been photographed or made pictures themselves. After 25 years, A unique archive of 15.000 photographs charts the participants lives over a period of unprecedented economic expansion in Brazil. The project demonstrates how photography has been used to intervene in the urban landscape and serves as a powerfully expressive platform for the socially and economically excluded. No Olho da Rua does not offer its participants much by way of social assistance but it has provided them with a photographic record of their lives, with memories of their kids and friends, with an enhanced sense of their own identity and value, and with visibility. Such details might seem of limited use to those who have virtually nothing, but perhaps they matter a great deal to people whose general life experience is to be ignored, avoided and invisible.