Purple Institute, 1998 Softcover, 384 pages, 157 x 214 mm Condition: Very Good
Begun in Paris in 1992, the series of Paris-based magazines with purple in their titles – Purple Fashion, Purple Fiction, Purple Prose etc. – has since gone on to be recognized internationally as the most cutting edge journalistic phenomena of our recent time. Born out of a reaction against the superficial glamour of the 1980s, the magazine quickly became associated with the so-called anti-fashion aesthetic of the nineties and revolutionized fashion photography by commissioning fine artists to shoot fashion editorials. What resulted was a raw, improvisational aesthetic, which continues to exert its power today.
This first issue of Purple (1998-2003), published in Summer 1998, comprises in the same volume Purple Prose 14, Purple Fashion 5 and Purple Fiction 5, and features contributions by Laetitia Benat, Dike Blair, Lee Ranaldo, Ronald Stoops, Wolfgang Tillmans, Camille Vivier, Nakako Hayashi and Mark Borthwick among many others.
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