Artpaper Editions, 2018 Edition of 500 Softcover, 80 pages, 150 x 210 mm Condition: New
A vapid series of images of exclusively white women wearing various shades of red lipstick, culled form advertising campaigns, then zoomed in and cropped. Jurgen Maelfeyt’s work lies between the space of desire, appropriation, the body and what the author loosely describes as the “collective design unconscious”- the ethereal space between memory, consumerism, nostalgia and history. This is where the direct act of consumer appropriation plays close with the root form of the original image, but this image is often cropped, distorted, or embedded in memory in a way in which the reception of the image is challenged to its original form.
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