Kerber Verlag, 2010 First edition Softcover with wraps, 320 pages, 240 x 300 mm Condition: Very Good
In the 1990s, the fashion scene fundamentally reinvented itself, mainly through the medium of photography. Brazenly occupying the fraught overlap between art and commerce, a new generation of photographers —who maintained careers as fine artists while executing fashion editorial and campaign works—believed that it was necessary to portray ‘real’ life and an authentic youth culture, to blur gender differences and other social conventions.
Not in Fashion collects some of the strongest photographs, campaigns and picture series from magazines of the decade, showing how radical and innovative this generation was and how it remains influential in fashion, photography and art to this day. Artists featured in this volume include Vanessa Beecroft, Walter van Beirendonck, Bernadette Corporation, Mark Borthwick, Susan Cianciolo, Maria Cornejo, Corinne Day, Anders Edström, Helmut Lang, Martin Margiela, Collier Schorr, Nigel Shafran, Juergen Teller and Wolfgang Tillmans among others.
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