Prestel, 2009 First edition Hardcover, 120 pages, 248 x 265 mm Condition: Fine
Nollywood is the third largest film industry in the world. The “N” in its name stands for Nigeria, where it originates. Producing up to 1500 low-budget, straight-to-video films every year, Nollywood films are not only popular in Nigeria: they have become a permanent fixture in everyday culture throughout Africa, ousting American productions.
These films are made by Africans for Africans. They reflect many of the situations that make up their daily lives. Themes and subjects often include the supernatural, with plots centered on romance, extortion, prostitution, witchcraft or religion. Unlike Hollywood movies, there’s almost never a happy end.
Pieter Hugo’s series portrays archetypal characters from the “juju” genre, what we know as horror or splatter films, with a touch of voodoo. The South African photographer shows his interpretation of a staged reality in which the borders between documentation and fiction are blurred. His reserved, aesthetic view does not question Africa’s peculiar film culture, but rather how it is seen by the western world.
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